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Strategy and System of vision - generate customer loyalty and measure your success

  • Published

By means of our Webinar Series we want to give you the opportunity on Thursdays, at 9.30 a.m., to inform yourselves about marketing. Learn how you can strategically win new customers, generate their loyalty and afterwards measure your success with suitable software.

Dates and Topics:
Thursday, 15th April 2010
Topic: The Way to a Successful Customer Loyalty Program

Thursday, 1st July 2010
Topic: On the Road to Success with a High-Quality Requirements Specification

Thursday, 23rd September 2010
Topic: Creating a Loyalty Solution – Close to Success

Thursday, 4th November 2010
Topic: ROI – Measuring Success

Agenda of the First Webinar:
1) Program Design – Establish a Strategic Foundation for Customer Loyalty

  • Definition of objectives
  • Derive the strategy for the customer loyalty program
  • Integration of the customer loyalty program within the company

2) Functional Concept – Defining Successful Customer Loyalty Concept

  • Added-value concept
  • Marketing and Communication concept
  • Program organization

3) Financial Concept – Planning Cash Flows Thoroughly

  • Accounting
  • Clearing
  • Taxes


Speakers of the First Webinar:
Björn Wessel, Solution Manager, Swiss Post Solutions GmbH
Johannes Lang-Koetz, Consulting Director, Comarch AG
Time:     9.30 to 10.30 a.m.
The webinar language is German.

We would be pleased to welcome you at our Webinar Series. We are looking forward to sharing our experiences and know-how with you and answering your questions.

Interested? You’d best register this very day at: http://www.webinar.comarch.de/kunden_binden/
For more information please visit the website: http://www.comarch.de/handel__dienstleistungen/events/webinarreihe_zum_thema_kundenbindung

Best Regards,
Your Strategy and System Team of Comarch AG and Swiss Post Solutions GmbH

Your Contact Person:

Madlen Habedank
Marketing Manager
Chemnitzer Str. 50
D-01187 Dresden

Phone: +49 351 3201 3232
E-mail: Madlen.Habedank@comarch.com

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The Webinar is an online presentation which you can view, listen to and which offers you the possibility to ask questions. It uses the online platform "Netviewer". Upon successful registration you receive an e-mail confirmation. Shortly before each Webinar, we send you an e-mail with detailed information and the Webinar’s access data. Except for telephone charges, the Webinar is for free.