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Comarch is presenting at FTMA in Cancun, Mexico on April 28th

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Comarch is a co-speaker at the Frequent Traveler Marketing Association event taking place in Cancun, Mexico on April 28-29, 2010. The speakers, Marcin Kosciak, the Vice President of Enterprise Marketing Management Solutions at Comarch, and  David Canty, the Director of Loyalty and Partnership Marketing at JetBlue, will present at 2:50 pm on the first day of the conference. 

The speakers, who worked together on replacing JetBlue’s TrueBlue FFP with the new TrueBlue 2.0, will share their first hand experience in creating one of the first FFP based on revenue rather than mileage.  In the presentation titled “Avoiding a Migration Hangover. Balancing Member Expectations and Technology”, the presenters will talk about the issues that led JetBlue to the decision of making the radical change in the TrueBlue loyalty program and technological implications of the decision.  The changes of business assumptions and processes as well as communication with member will be discussed in greater details. For those not convinced that the new FFP model works, the presenters will have a set of data that proves otherwise. 
 
Both gentlemen, Mr. Canty and Mr. Kosciak, will address the international audience during the event with the purpose of bringing a better understanding of the scope of work, possible obstacles and technical requirements involved in making radical shifts to any frequent flyer program. FTMA’s participants will have a chance to ask questions after the presentation.

To find out more about the event please visit the event website.

About Comarch:
Comarch provides one of the most comprehensive IT solutions to service, telecommunications and financial entities. Comarch Loyalty Management FFP is specifically developed for the aviation industry. The product offer aimed at this market also includes: Comarch Concierge Agent - a solution that helps satisfy the most demanding travelers and VIPs as well as Comarch Travel Assistant - a product based on mobile technologies designed to make it easier for passengers to travel and enables a direct line of communication between the traveler and the airline.