Comarch at Loyalty Expo

Comarch will sponsor the 2010 Loyalty Expo during which it will conduct a workshop. The event is organized by Loyalty 360 and will take place from June 6 through June 8, 2010 in Orlando, Florida.

The 3rd annual Loyalty Expo will focus on best practices related to customer engagement, loyalty and rewards in the context of the challenging economic times.

On the first day of the expo Comarch will lead a workshop titled, “Look Beyond the Superficial: Find Your Perfect Loyalty Partner.”  The main goal of the workshop is to help businesses find their perfect partners to their loyalty programs. The workshop will be conducted by Marcin Kosciak, the VP of Enterprise Marketing Management Solutions at Comarch, and will be divided onto two parts: a speed dating game and a presentation. During the game participants will share their ideas and experiences of creating the perfect partnership. The second part of the workshop will be a presentation given by Mr. Kosciak, an expert in multi-partner programs. In his presentation, Mr. Kosciak will focus on the negative and positive aspects of partnerships, key characteristics to look for in a partner, division of responsibilities between partners and ways to work through possible crisis.

The results of the game, as well as the presentation, will be available for review by the general public after the event.

Aside from the workshop, Comarch will present its loyalty suite - a set of 3 complementary products, focused on marketing and customer care:

Comarch Loyalty Management (CLM) is a comprehensive suite of business applications for managing both, simple and advanced loyalty programs. Thanks to its modular structure and is tailor-made architecture, CLM will help you implement the best loyalty programs to satisfy your customers and benefit your company.

Comarch Campaign Management (CCM) can help any company conducting marketing activities increase its effectiveness. The system supports a marketing department at every stage of advertising campaign creation and can automate the process of communication with customers. Campaign preparation, execution and analysis are possible within the system and included budgeting capabilities can provide a detailed view into marketing expenditures and allow for measuring efficiency. Built-in workflow and a wide-range of interfaces create a product which can integrate all the resources needed for preparing optimal marketing activities in a single application.

Comarch Smart Analytics (CSA) is an innovative solution based on data warehouse technology. Its main goal is to provide organized and lucid information that supports decision-making processes in the entire company. It is a very powerful tool in connection with a loyalty system – enabling the identification of customer behavior and trends.