On the GK Comarch websites, both we and our partners use cookie files and targeting. Cookie files (a.k.a. "cookies") are small text files sent to your browser by the site you visit at any given time. They are used for analytical and statistical purposes as well as to ensure the proper functioning of the site. Additionally, they are used to tailor marketing content to the interests of users visiting our sites.
As we respect your privacy, we ask for your consent to use these technologies. You can consent to cookies by clicking "Accept all". If you want to personalize your choices, click "Settings." You can withdraw your previous consent or change your preferences at any time by clicking the "Settings" button.
Using cookies for the purposes indicated above is related to the processing of your personal data. The administrator of your data is Comarch SA. In some cases, our partners may also be the administrators of your data.
For more information on how we and our partners use cookies and process your personal data, please see our Data Processing Notice and Cookie Policy.
Each enterprise wants to maximize its profits using a loyalty program, but some fail in their attempts. That’s usually caused by them not having accurate KPI data or not being able to identify the influencing factors. Fortunately, there are AI/ML-powered platforms that can help them take care of the above and create an actual Loyalty Business Case.
Artificial Intelligence is here, and we can use it to predict consumer behavior and drive revenue effectively. Requiring less maintenance than regular systems, AI-driven loyalty management platforms can perform detailed analysis and deliver reliable results even when provided with incomplete data.
Watch the webinar for free