E-book
The Road to AI-Driven Tribal Segmentation
See how modern loyalty platforms can identify patterns in customer behavior and divide clients into groups based not only on demographics but also on personal interests & affinities.
See how modern loyalty platforms can identify patterns in customer behavior and divide clients into groups based not only on demographics but also on personal interests & affinities.
How do you recognize your customers for their engagement when there are thousands (if not millions) of them?
Customers want meaning. They want to have a sense that they are getting something out of the relationship with your brand. And they all have different needs, tastes, hopes & dreams.
But there are some things - besides demographics - that many of them share: interests, passions, ideas, shopping behaviors.
Due to the ever-growing amount of data and fast-changing variables, however, not only is it difficult to identify those experiences and values, it is even more difficult to divide customers into groups based on them.
But it is possible. And in this e-book, we will reveal how it can be done using the latest AI/ML-powered loyalty management tools.
No matter how powerful our human brains are, they're not powerful enough to allow us to go through that ever-growing pool of customer data consisting of thousands of entries - and then produce findings that can be validly interpreted. So, here is where AI comes into play."
