It’s natural that, as an organization develops by building relationships with more and more customers, its loyalty marketing environment grows too. However, maintaining a large, often disconnected ecosystem of solutions gets harder and more expensive with every new tool.
Considering that Covid-19 has reduced resources but increased customer demand, the abilities of marketers to operate such a system become significantly limited. Is there a way to solve this? Comarch’s expert talked to the Business Reporter about the solution to these problems that brings the most benefits.
Given the circumstances the majority of organizations face, using customer data efficiently and building a seamless customer journey becomes extremely challenging. Connecting the dots thanks to system integration is essential if they want to maintain a competitive advantage.”
Łukasz Słoniewski, Head of R&D - Loyalty & Marketing Solutions
