Experts' Roundtable 2021:
Customer Segmentation in Loyalty Programs

What consumers want these days is meaning – only the content that corresponds with their individual needs, hopes, and dreams can find a way to win their loyalty.

But how can you show clients your appreciation when there are hundreds or even thousands of them? 

For our last roundtable, we gathered experts such as our special guest Mary Pilecki (VP and Principal Analyst at Forrester) and Suryaveer Singh (Head of Loyalty at ENOC), as well as two specialists from Comarch: Bartosz Demczuk (Managing Director Middle East) and Christopher Sandstrom (Director of Marketing, North America).

They delved into the concept of customer segmentation and explained how you can use it in the context of loyalty programs for building long-lasting, meaningful relationships with all customers.

Don't hesitate – complete the form now to register for our on-demand webinar!

Key topics covered:

• Collecting customers’ data effectively and defining loyalty customer segments (by our special guest Mary Pilecki, VP of Forrester)
• Experts’ Roundtable:
  • The state of the customer loyalty market in 2021
  • Using AI and modern loyalty platforms for understanding and shaping consumer behavior
  • How to avoid scaring customers while gathering their data?
  • Does loyalty go beyond customer points collection?
  • …and more!