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During our last webinar, we explored the key components of a top-shelf customer experience. This conversation pinpointed what business decision-makers should take into account when building their loyalty program.
As background for the discussion, the group reviewed research and personal business perspectives.
Guest speakers Ralph Harrington, Group Product Owner of FordPass Rewards at Ford Motor Company, Sara Zagaria, Senior Researcher at Osservatori Digital Innovation, Bill Hanifin, Chief Executive Officer at The Wise Marketer, framed up what it takes to create a stellar customer experience. Christopher Sandstrom, Director of Marketing at Comarch North America, and Katarzyna Kulczycka, Senior Business Strategy Consultant at Comarch also weighed in with their unique perspectives.
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