Resources Library

10 Mar 2025

Have you ever wondered how loyalty professionals feel about the loyalty efforts and strategies developed by other brands? In our Loyalty Personality Quiz, you’ll see where professional interests meet modern customers’ desire to get the best bang for their buck.

06 Mar 2025

The American consumer market is unique: demand for and participation in loyalty programs are higher than in Europe. US consumers make frequent purchases, creating more opportunities to build customer loyalty. Additionally, loyalty programs are often heavily marketed as a key point of differentiation for brands. The wide variety of loyalty programs leads to fierce competition. One way to stand out is by developing new initiatives that meet customer demands promptly.

27 Feb 2025

Every generation – Gen Z, Gen Y (Millennials), Gen X, Baby Boomers, and Silent Generation – has different preferences. Each of them brings unique expectations to their relationships with brands, from reward programs to digital-first engagement strategies. To build lasting customer relationships, in times of increasing competition, understanding needs of every generation and the principles of generational marketing is a key.