True Value Company Partners with Comarch to Increase the Quality and Scope of its Loyalty Program

True Value Company, one of the world’s largest retailer-owned wholesale hardware cooperatives, partnered with Comarch on solutions for comprehensive management of customer relations and support for marketing activities and implemented Comarch Loyalty Management to enhance its loyalty program, True Value Rewards.

Comarch successfully provided True Value with a loyalty management platform consisting of several modules: Business Administration, Contact Center and Customer Web Application. Moreover, Comarch – a Polish software house and IT services provider – developed the True Value Rewards retailer website to manage the program at the store level. The whole system is hosted in the Comarch Data Center and maintained by Comarch’s support team.

“Offering a variety of options for retailers is very important for a successful loyalty program,” said Erin Korous, Director of Loyalty Marketing at True Value. “At its core, True Value Rewards does just that. Each True Value store integrates the loyalty program independently and customizes it for that specific location and the preferences of its customers. Comarch Loyalty Management is an advanced tool that provides progressive technical capabilities, ease of integration and solution flexibility, which are all needed to properly support True Value Rewards.”  

About True Value:
True Value Company, headquartered in Chicago, is one of the world’s largest retailer-owned wholesale hardware cooperatives with gross billings of over $2.0 billion and revenue of $1.5 billion in 2016. The True Value cooperative includes approximately 4,400 independent retailer locations worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value and its retail identities is available at https://www.truevaluecompany.com/