SMART Summit 2023 – Intelligent Strategies That Drive Marketing Growth

On November 24-25, Comarch participated in the VSMCamp & CSMOSummit 2023 – an annual event dedicated to smart technologies for marketing and sales. Take a look at what the conference taught us.

Held since 2016, VSMCamp & CSMOSummit is Vietnam’s biggest industry event. The conference boasts more than 1500 participants, 70 speakers, and 50 panels each year. Combining speeches, presentations, and discussions, it’s an amazing opportunity to dive into the world of modern technologies that can optimize marketing and sales. The event attracts some of the top experts, academics, strategic consultants, and agencies from the marketing realm. Together, they introduce new and meaningful trends that are believed to dominate the industry future.

This year, the VSMCamp & CSMOSummit was (unsurprisingly) focused on the power of ChatGPT and other AI-powered technologies. One of the most insightful speeches on the subject was delivered by Mr. Hoang Nam Tien – Vice President at FPT University – who explained how AI can be used in marketing strategy to boost sales performance. Other presentations also touched upon the potential of artificial intelligence, mostly in the sphere of communications, content creation, and B2B marketing.

2023 was yet another year when the VSMCamp & CSMOSummit conference was sponsored by Comarch. Our team was represented by Jan Svorobovic (Business Development Director), Avatsada Chaisongkram (Business Development Manager), Raksina Putthawandee (Sales Administrative), and Marcin Przybylski (Loyalty Marketing Business Solutions Consultant). With his presentation, “The Rise of New Customer Loyalty: Stand Out from the Market Crowd with Genuinely Intelligent Artificial Intelligence Strategies,” Przybylski fit perfectly into the AI-dominated theme of the conference and shared some very interesting insights on the future of customer loyalty.

Thanks to VSMCamp & CSMOSummit for organizing such a great event!