Loyalty News

The 2024 edition of Loyalty & Awards is behind us, and we’re happy to share that one of its winners is Comarch’s loyalty client – Scandinavian Airlines (SAS), which won this year’s Best Marketing Campaign category. 

On October 1st, Comarch participated in Lotusmiles’ 25th anniversary – our client’s Vietnam Airlines’ groundbreaking airline loyalty program.

Comarch and Azerbaijan Airlines’ cooperation has entered a new level – our Comarch Loyalty Management platform was finally implemented into the carrier’s AZAL Miles loyalty program. The implementation was carried out in a record-breaking time.

We're excited to share that several of Comarch’s valued partners were highly commended and recognized for their outstanding achievements at the South African Loyalty Awards 2024.

We’re thrilled to announce that Comarch has been recognized as the Best Loyalty Rules Engine Technology Vendor at this year’s South African Loyalty Awards!

Comarch has been named a Major Player in the IDC MarketScape:“Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment (doc #US51234024, June 2024).”

We’re proud to share that Comarch’s Loyalty Marketing Platform made its way to the Constellation ShortList™ for Customer Loyalty and Retention. Our solution was branded as one of the top 10 to know in 2024.

Mark Potter, Managing Director of Etihad Guest, the loyalty program of Comarch’s long-standing client Etihad Airways, recently appeared on the Let's Talk Loyalty podcast. The episode marked a significant milestone for the loyalty program, which recently celebrated reaching 10 million members and unveiled an exciting new era.

Comarch is proud to congratulate its partner, Turkish Airlines, on their recent success at the 2024 Skytrax World Airline Awards! Turkish Airlines was recognized for its exceptional service as the World’s 7th Best Airline, additionally taking home the prestigious award for Best Airline in Europe. They were also recognized for their outstanding Business Class catering.

Comarch is proud to announce our official partnership with the European Loyalty Association (ELA), a leading membership organization for brands and retailers and their customer loyalty teams and programs. It’s an important step forward for Comarch as we continue to invest in our capabilities.

Comarch is proud to support The Blind Loyalty Trust, a charitable organization founded by loyalty program expert Amanda Cromhout, author of the acclaimed book Blind Loyalty: 101 Loyalty Concepts Radically Simplified.

Comarch is proud to congratulate several of our valued clients who were recognized among the World's Top 100 Airlines in the prestigious 2024 Skytrax World Airline Awards!

Like every year, ReFuel Forum Europe opened its doors for two days of high-energy networking and industry collaboration. Let’s find out what the most pressing issues and innovative solutions are in fuel retail.

CEO of Comarch, Anna Pruska PhD was a recent guest on Loyalty TV's popular program, Let's Talk Loyalty. She was interviewed by Paula Thomas alongside Piotr Kozłowski, Consulting Director, EMEA & Asia Pacific, Airline/Travel Loyalty Solutions.

We’re thrilled to congratulate our client, Vietnam Airlines, on their recent win at The Loyalty & Engagement Awards 2024! Their innovative frequent flyer program, Lotusmiles, soared to victory in the "Best Loyalty Strategy – Entertainment & Media" category.

Comarch, a global provider of advanced IT systems, has begun implementing its Comarch Loyalty Management platform for Azerbaijan Airlines, the national carrier of Azerbaijan. With this implementation, travelers will benefit from the innovative AZAL Miles loyalty program by earning points and redeeming them for desirable rewards.