Norwegian reward takes new major investment to increase customer benefits
Norwegian Reward’s new investment is a crucial move to provide additional benefits for passengers worldwide. As a result of their membership increase and launch of new benefits, Norwegian Reward signed an agreement with Comarch - the leading IT supplier within the airline loyalty business. Their partnership with this internationally renowned expert, who have experience gained from over 80 loyalty projects worldwide, will allow the program to grow on a global scale along with the airline.
“Our customers want low fares but also with perquisites. This collaboration is a part of our global expansion and will give loyal customers worldwide more and better benefits. With the new system we will be able to connect multiple external partners to the program faster, not to mention provide more new benefits” said Brede Huser, Vice President of Norwegian Reward.
We are proud that Norwegian Reward trusted Comarch in developing a revamped loyalty proposition. Sealing this contract once again confirms our reputation as the loyalty specialist and a dependable business partner. This collaboration is especially exciting, because Norwegian is the first low cost carrier in Europe which recognized huge value of loyalty in driving airline business - Piotr Kozłowski, Vice President Consulting, Airline/Travel Loyalty Solution.
In 2015, Norwegian Reward launched a number of new benefits that allowed the customers to select rewards such as free seat reservation, free baggage or free fast track at the airport, as well as earning CashPoints. The changes in the program were so well received that it was named as the winner of an independent frequent flyer program test, outdoing competition such as Euro Bonus . The new partnership is a further step in the expansion of Norwegian Reward, corresponding with the global strategy of the entire Norwegian group.
Norwegian Reward earned 3.9 million loyal customers within a few years and in 2015 alone, its membership grew by 750,000.
Norwegian is the third largest low-cost carrier in Europe and with 100 aircraft it operates over 400 routes to more than 130 destinations in Europe, North Africa, the Middle East, Thailand, the Caribbean and the US.
Comarch Loyalty Management is a part of Comarch CRM & Marketing platform and provides clients with cutting-edge IT solutions made for comprehensive management of loyalty programs. Among the airlines that have chosen CLM are JetBlue Airways, Turkish Airlines, Azul Airways, S7, Brussels Airlines and CEBU Pacific.
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