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      Injecting OSS/BSS with Big Data yields big dividends for operators through customer loyalty

      • Published

      Comarch presents whitepaper Injecting OSS/BSS with Big Data yields big dividends for operators through customer loyalty (Starecast|Frost & Sullivan).

      Operators are facing a new challenge today: The Vanishing Customer. Whether customers are prepaid or postpaid, on-net or off-net, their service usage patterns are changing; and that is changing the revenue picture for operators. Using Big Data will help to understand customers and develop their profiles. Having this, operators need to take the next step: launch a customer loyalty programme.

      In its analysis Stratecast discussed the benefits of implementing Big Data-driven customer loyalty programmes. The analysis was done in cooperation with Comarch, a software house and integrator of IT solutions. As a OSS/BSS provider, Comarch offers a customer loyalty solutions, Comarch Loyalty Management, that helps operator develop a next-generation loyalty programme. One operator that has deployed the solution is Canada’s largest provider of voice and data communications services, Rogers, which has built its Rogers First Rewards loyalty programme on the Comarch solution.

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