Empowering 50 Million Customers: XL Axiata's Collaboration with Comarch
Loyalty initiatives are not just about shopping and exchanging points – if done right, they can actually improve the everyday lives of millions. The partnership between XL Axiata – a leading mobile telecommunications services operator in Indonesia – and Comarch proves just that. By investing in our Loyalty Management Platform, the Asian company managed to reach more than 50 million customers who rely on its telco solutions to connect with the world, gain knowledge, and benefit from 4.0 technologies.
Comarch has been providing XL Axiata with its loyalty software since 2016. As of right now, our Loyalty Management Platform is responsible for XL Axiata’s six loyalty programs, including B2C MyXL Prepaid and MyXL Prioritas programs, the B2B Axiapp (former Device Club), Axisnet for gamers and youth, MyXL Home for the users of the Fiber Super-Fast Internet, and Sisternet for supporting Indonesian women. The loyalty initiatives arising from this partnership gather millions of members throughout the country and have gained industry recognition, e.g., during the 2021 International Loyalty 360 ceremony, where the Axiapp program won a gold award in the CX category.
It’s this fruitful cooperation that was recently acknowledged in the Mobile Magazine report on XL Axiata’s many impressive projects and activities. The profile highlighted Comarch’s robust loyalty technology and its impact on XL Axiata’s development, particularly when it comes to better management of CX.
- With XL Axiata, we plan to keep polishing their already powerful loyalty initiatives through a deeper analysis of the members’ needs and behaviors. We want to make sure our loyalty programs are up to speed and live up to the ever-changing expectations of people who use them - says Jan Svorobovic, Director of Business Development at Comarch.
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