Comarch Celebrates Success at the International Loyalty Awards 2024 with Alshaya’s Big Win

The prestigious International Loyalty Awards 2024, held in Dubai, concluded on a high note for Comarch and our partners. The event, renowned for spotlighting exceptional innovation and best practices in the loyalty industry, featured numerous nominations across various categories for Comarch’s clients, with one achieving a significant victory.

Among the highlights of the evening was the achievement of our esteemed partner, Alshaya, whose loyalty program, Aura, was awarded the Best Loyalty Programme of the Year in the Food Retail & Non-Food Retail category.

Aura has been setting a high standard within the loyalty industry by effectively catering to the diverse needs of its 8 million members. This program is celebrated for its ability to enhance shopping experiences and integrate with the lifestyles and preferences of its members, making each interaction uniquely rewarding.

Comarch has been supporting the Aura program, providing state-of-the-art customer loyalty technology and expertise that enable customer-centric and innovative solutions. We take pride in our contribution to these achievements, assisting a wide range of programs that continue to push the boundaries of customer loyalty and engagement.

Congratulations to all the nominees and winners at this year’s International Loyalty Awards. We’re looking forward to continuing our collaborations with leading brands like Alshaya to further drive innovation in the loyalty sector.

Here’s to another year of breakthroughs and success in loyalty programs!