Comarch and MIM Solutions join forces. Comarch Loyalty Management Platform with powerful AI support

Comarch, a leading IT solutions provider, and MIM Solutions, a company specializing in solutions based on artificial intelligence and machine learning, announce a strategic partnership. The aim of the partnership is to integrate MIM Solutions' cutting-edge AI solutions into the Comarch Loyalty Management platform, enabling Comarch customers to increase the effectiveness of their loyalty programs.

Comarch Loyalty Management is a comprehensive tool that enables companies to create and manage loyalty programs in both B2C and B2B models. The platform offers a wide range of functionalities, including the management of points, rewards, promotions and customer behavior analysis. MIM Solutions' experience in the development of advanced artificial intelligence algorithms used in the e-commerce, telecommunications and advertising industries will enhance the functionality of Comarch's solution for building and optimizing loyalty points promotions.

"The cooperation with MIM Solutions is another step for us to better understand the needs of our customers and to provide them with unique tools to make their loyalty programs more effective. MIM Solutions, founded and led by Professor Piotr Sankowski, is known for developing effective solutions for many industries. We are confident that their knowledge and experience will be applicable to our field," said Maria Wróblewska, Director of Artificial Intelligence at Comarch.

"We are excited about the opportunity to work with Comarch. MIM Solutions currently has one of the most experienced teams of AI and ML specialists in Poland, capable of supporting any organization in the use of artificial intelligence. Our experience combined with the capabilities of Comarch's loyalty platform will guarantee a number of useful improvements for its new and regular users," - adds Jerzy Orłowski, CEO of MIM Solutions.

The first effects of the cooperation will be visible in the coming months, when new functionalities will be made available to selected customers using the Comarch Loyalty Management platform.

About MIM Solutions:

MIM Solutions is a leading IT company specializing in solutions based on machine learning and deep learning. Founded in 2015 by Professor Piotr Sankowski and Piotr Wygocki PhD, it is the first spin-off from the Faculty of Mathematics, Informatics and Mechanics at the University of Warsaw focused on solutions based on artificial intelligence.

Currently, MIM Solutions is engaged in ambitious research and development projects aimed at providing completely new quality and innovative solutions on a global level. In particular, the company is involved in the design and development of AI technologies in the MedTech industry, with projects such as FOLLISCAN and EMBRYOAID. MIM Solutions also provides advanced AI solutions for other industries such as e-commerce, telecommunications and advertising.

About Comarch 

Comarch was founded in 1993 in Kraków. It’s one of the biggest IT company in Europe and carries out projects for the leading Polish and global brands in the most important sectors of the economy, including among other things telecommunications, finance, banking, and insurance, trade and services, infrastructure, public administration, industry, healthcare, and in the sector of small and medium-sized enterprises. 

Tens of thousands of well-known brands in over 100 countries on 6 continents have used Comarch services, among others: Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING and LG U+, Orange, Telefónica, T-Mobile, Vodafone.

Comarch ranks high in the league tables prepared by IT analysts, including Gartner, Truffle 100, TOP 200 “Computerworld”, IDC. The Polish Academy of Sciences, EU Industrial R&D Investment Scoreboard. Every year Comarch invests 15% of its revenues in innovative products. In 2023 the expenditures on R&D amounted to EUR 85 million. Presently, the Company employs more than 6400 experts in over 80 offices in more than 30 countries, from Australia and Japan to the Middle East, Europe, and both Americas.