Celebrating 25 Years of Lotusmiles at Vietnam Airlines’ Event

On October 1st, Comarch participated in Lotusmiles’ 25th anniversary – our client’s Vietnam Airlines’ groundbreaking airline loyalty program. 

Lotusmiles began its journey in December 1999 with the launch of the Golden Lotus Plus program, setting a new standard for customer loyalty in aviation. Starting from just 9,000 members, Lotusmiles expanded its global reach through strategic partnerships and embracing digital transformation to now boast over 6 million loyalty members.

With initiatives such as setting up the Million Miler and Cash & Miles or joining the SkyTeam alliance, Lotusmiles has consistently worked towards a more seamless, innovative, and simply enjoyable customer experience for their airline customers. Members of Lotusmiles can enjoy a variety of awards on Vietnam Airlines, including award tickets, upgrade awards, and excess baggage allowance awards, while also having access to non-airline benefits and services.

This dedication to improving the airline loyalty landscape gained the program many industry accolades, including “Best Loyalty Program - Travel & Hospitality” and Best Loyalty Strategy - Entertainment & Media” at the Loyalty & Engagement Awards.

To commemorate the 25 years of this impressive growth, Vietnam Airlines has recently held an anniversary event. Held on October 1st, 2024, in Hanoi, it was a wonderful celebration of airline loyalty. Comarch was the event’s Gold Sponsor, with our team represented by Jan Svorobovic and Piotr Kozłowski.

Thank you, Vietnam Airlines, for decades of great loyalty collaboration!