BP and Comarch Collectively Embracing Emerging Consumer Needs with New Technology
BP has chosen Comarch Customer Loyalty Management (CLM) to enrich the loyalty program in Spain. The existing platform, also supplied by Comarch, has been upgraded in technical, operational, and business efficiency terms.
Comarch and BP have worked together since 2001. Since then, more than 40 projects in 10 different countries have been completed. These include electronic data interchange systems, customer loyalty management and solutions related to IT infrastructure.
When making a decision to modify our loyalty platform, we decided to work with Comarch, because we have many years of shared experience in different projects across Europe. The strength of Comarch is the versatility and flexibility of their solutions, as well as the technical and business expertise of the team. This made it possible to introduce features that have adjusted our loyalty offer to the expectations of the modern consumer. We are convinced that thanks to the innovative platform we will extend the network of partners and enhance engagement of our clients – says Asier Olarte, Loyalty Manager at BP Iberia.
Comarch Customer Loyalty Management has helped BP to comprehensively manage the loyalty program in Spain for many years. Now, thanks to the completed project, the participants have access to new discount offers and new privileges, but most importantly to the new mobile application. The visual identity was also changed. The program was designed in order to serve program partners, including brands such as Toys'R'Us, Media Markt and El Corte Inglés.
The team showed flexibility, one of Comarch’s hallmarks. Thanks to Comarch, managing a loyalty program becomes transparent, which brings tangible benefits for our subsequent customers. The advantages of the system include the advanced promotion wizard with targeted and personalised marketing messages and detailed information on transactions, that is always available to analysts – notes Piotr Dziurzyński, Sales Director, Loyalty & Marketing Solutions at Comarch.
BP p.l.c. is one of the world’s leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemical products for everyday use. The BP group operates across six continents, and its products and services are available in more than 80 countries. The company owns 6 key brands: BP, ARAL, ARCO, Castrol, ampm and Wild Bean Café.
More information about BP: https://www.bp.com/
Comarch Loyalty Management is a part of Comarch CRM & Marketing platform and provides the clients with cutting-edge IT solutions made for comprehensive management of loyalty programs by enhancing customer relations and supporting marketing activities. Among the companies that have chosen CLM are: Heathrow Airport, Banco Popular, Metro Group, Brussels Airlines, S7.
