Doppelgänger's Customer Loyalty Tailored to Perfection
Founded in 1996, Doppelgänger is a distinguished brand in men’s and women’s fashion, blending Italian design with a global perspective. With a dedicated team of 350 to 500 employees, they deliver versatile collections that resonate across a wide range of occasions. Their collections offer both casual and elegant styles—from timeless classics to statement pieces that redefine iconic fashion.
Today, Doppelgänger’s presence spans approximately 100 boutiques across Italy and internationally, bringing our unique approach to style to a global clientele.
In 2022, Doppelgänger’s journey with Comarch began. Federico Dezi, E-Commerce & Digital Innovation Manager, while conducting a routine Google search for the best loyalty solutions in the fashion retail sector, came across Comarch. Intrigued, he reached out to their team and, within a week, welcomed them to the Doppelgänger headquarters.
The initial meeting was an inspiring exchange of ideas on developing a loyalty program and an omnichannel strategy that aligned with Doppelgänger’s vision. By the end of the discussion, the two teams had bonded over their shared goals—and enjoyed an excellent carbonara to celebrate the start of a promising partnership.
Doppelgänger sought a partner to guide them through every stage of their loyalty program’s development and management—from initial concept to launch and beyond.
They chose Comarch to support the creation and seamless integration of their loyalty program and marketing automation tools, completing the journey from first contact to go-live in just 9 months.
Since June 2023, Doppelgänger’s omnichannel loyalty program has brought this vision to life, with a primary focus on creating a highly personalized customer journey. Customers earn points not only for purchases but also through a gamified approach that makes interactions more dynamic and engaging. The program activates different touchpoints—whether in-store, in-app, or online—to drive brand engagement and support a robust marketing automation strategy.
Comarch and our company share the same willingness to build a tailor-made solution, from designing our loyalty program to creating iOS and Android Apps completely customized according to our needs. And we have achieved many results.
Federico Dezi,
E-Commerce & Digital Innovation Manager, Doppelgänger
The main outcomes of partnering up with Comarch include increased in-store data collection and improved commercial KPIs, such as a higher average order value (AOV) and retention rate, alongside an impressive omnichannel engagement rate. One of the most remarkable achievements has been the acquisition of nearly 200,000 memberships within just a year and a half.
Members of the Doppelgänger Club enjoy substantial advantages, including exclusive bonuses like discounts, complimentary tailoring services, and free shipping on e-commerce purchases. The loyalty program is designed to meet customer needs while rewarding their loyalty and fostering deeper connections with the brand. Furthermore, the data collected through this program is actively utilized for ongoing marketing initiatives, as Doppelgänger aims for a seamless integration of all systems to ensure continuous data exchange and centralized insights.
Feeling inspired by Doppelgänger? Discover how the Comarch Loyalty Marketing Platform can elevate your retail strategy!
members in 1.5 years
higher AOV for members
compared to non-members
retention rate
omnichannel engagement rate
employees
boutiques
With several innovative ideas and projects already in the pipeline, Doppelgänger aims to leverage artificial intelligence, particularly generative AI, to enhance its loyalty program. Gamification will be integrated more extensively, and the introduction of experiential rewards promises to provide customers with a truly unique journey.
The ongoing collaboration with Comarch has fostered daily advancements in the loyalty program, ensuring that customer needs remain at the forefront. Future objectives also include international expansion aligned with the brand’s growth, increasing engagement rates, and enhancing the program’s interactivity.
