What Makes Customers Loyal to a Car Manufacturer? [VIDEO]

Struggling with low-frequency purchases and few opportunities to interact with a client, automotive is one of the toughest industries to build customer loyalty in. Fortunately, there are some ways to get around these challenges.

Driving Loyalty in the Automotive – No Matter What Happens Down the Road 

Buying a vehicle is one of the most important purchases a customer makes – not just because of its price but because of what it means to them. A car is not just a machine that takes them from one place to the other; it’s a symbol of their progress and journeys that hold many incredible memories. 

When you look at car manufacturing this way, you realize building customer loyalty in automotive is not only possible but actually very doable. Your clients will change – but their attachment to your brand doesn’t have to. 

With the right technology and ideas to keep the loyalty wheels turning, you can build a long-standing relationship with your customers and make sure your brand is there for them every step of the way.

Watch this short video to learn more ⬇️

Comarch Loyalty Marketing Platform for the Automotive Industry

Comarch’s loyalty software was designed to address the specific needs of car manufacturers. 

Our system includes automotive-dedicated features, such as:

• Location-based services
• Legacy systems harmonization
• Omnichannel integration
• All-in-one platform
• Family accounts and shared points
• Unified loyalty & dealership systems
• Gamification

Learn more about the Comarch Loyalty Marketing Platform for Automotive.