Steve Adams on Loyalty, Rewards, and CX: The Loyalty Personality Quiz

What happens when a self-proclaimed loyalty nerd takes the Loyalty Personality Quiz? This week, Steve Adams, Director of Loyalty and Marketplace at Carnival Cruise Line, joins us to share his perspective on what makes loyalty programs successful today.

Steve keeps a close eye on loyalty trends and draws inspiration from brands across industries. His answers are packed with expert insights—touching on the role of technology, rewards, experiences, and personalization in influencing customer loyalty.

How many loyalty programs does he actually use? What motivates customers more—rewards or brand values? And what’s the biggest challenge in loyalty today?

Watch the full video to find out Steve’s Loyalty Personality!