Customer Interaction Landscape

Recent research published by The Wall Street Journal leaves no doubt — U.S. consumers’ perception of CX offered by global brands is lower than ever. In fact, it’s now the worst it’s been since the Forrester CX Index was first created. 2024 marks the third year in a row when the perception of customer service quality keeps on dropping. Is there anything brands can do to turn that tide?

You don’t need to be an e-commerce or tech expert to encounter artificial intelligence (AI) recommendation engines online. Imagine yourself browsing the internet for a specific product and suddenly encountering a popup displaying that exact item. That’s the magic of AI. Utilizing these recommendation engines offers a mutually beneficial solution: they anticipate consumer needs more effectively, leading to improved conversion rates and bolstering customer loyalty.

Discover how hyper-personalization uses artificial intelligence and real-time data to deliver unique customer experiences. Read the article to learn more about this innovative approach to marketing.

The term “personalization” is constantly used in the marketing world, but what does it really mean for customer experience? Let's explore what marketing personalization is, as well as some examples of how you can use it to drive loyalty.