Customer Interaction Landscape

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty.

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for engaging, and retaining customers as your brand connects with them through data-driven strategies.

Geofencing  offers a way for fashion retailers to create personalized and location-specific experiences for their customers, revolutionizing traditional loyalty programs along the way.

In the fast-paced world of eCommerce, customer service plays a pivotal role in building brand loyalty and driving business success. As the digital realm continues to evolve and shape consumer behavior, online retailers must adapt their customer service strategies to meet the growing expectations of tech-savvy customers.

In the vibrant world of marketing, loyalty programs have emerged as a pivotal tool for businesses to retain and reward their customers. Among the various industries that have harnessed the power of loyalty programs, the grocery and supermarket sector stands out for its innovative approaches. These programs not only help customers save money but also foster a sense of community and engagement. 

Unlike traditional retailers, convenience stores are pit stops for shoppers. They serve as an on-the-go destination for everyday goods such as snacks, drinks, and fuel. Nearly all c-stores have loyalty programs, but are they living up to the name?

Loyalty in the retail arena is a living entity. It’s something that will continue to grow, evolve, and change. As new technologies emerge and novel social trends permeate the zeitgeist – there’s no telling what tomorrow holds.

Regardless of what technology the future brings, it is clear that Artificial Intelligence is already automating much of our work. In the long term, AI's contribution to many industries will only increase.

Comarch recently hosted a webinar on how to implement psychological principles in loyalty campaigns for retail brands. The following article reflects on the roundtable to provide further context and answer questions from the live chat.