Loyalty Personality Quiz ft. Billy Lau from Cathay Pacific Airways

Time for another round of our Loyalty Personality Quiz. This week’s guest is Billy Lau – Head of Digital, Customer Lifestyle at Cathay Pacific Airways. Let’s discover his loyalty secrets together!

Loyalty Personality Quiz is Comarch’s fun weekly initiative, in which we explore how loyalty professionals approach customer engagement… but from the perspective of a customer. By asking them various questions regarding loyalty programs, we assess their stance on loyalty and reveal what we like to call their Loyalty Personality Type.

Those questions include:

• How do loyalty rewards influence your spending habits?
• Do you prefer experiential rewards or practical perks?
• What makes a loyalty program stand out to you?

This way, we uncover fresh insights about how loyalty strategies resonate on a personal level – especially with people who are masters of loyalty marketing, such as our guests.

Sounds fun? 

Then, let’s dive into this week’s edition of Comarch’s Loyalty Personality Quiz. Our guest is  Billy Lau – Head of Digital, Customer Lifestyle at Cathay Pacific Airways.

Watch him take our quiz in the video below! 🎥