Loyalty, Music, and Values: Kim Hardaker on Loyalty Personality Quiz

Have you ever wondered how loyalty professionals feel about the loyalty efforts and strategies developed by other brands? In our Loyalty Personality Quiz, you’ll see where professional interests meet modern customers’ desire to get the best bang for their buck.

In this week’s episode, we’re joined by Kim Hardaker, CEO and Founder of Hardaker & Co., where she answers a quick series of questions, such as:

• Rewards or brand values?
• Immediate or gradable rewards?
• Paid or emotional loyalty?

But it’s not all business—Kim also shares her passion for music and reveals an interesting brand she admires, explaining how it all ties into her views on loyalty.

Want to know which Loyalty Personality Kim embodies? Watch the full video now!