Imagine receiving a simple piece of paper with a “25% off” discount you can use at a physical store. Coupons used to be the most popular way to promote a store or brand, and this how discounts were given out in the past, whether it through the newspaper, mail or in-person distribution.

Rewards selection is a crucial element in any loyalty program that has a meaningful impact on its efficiency. Even if a program is simple and customer-friendly, it is not necessarily attractive to customers.

Promotions. One of the most common concepts in marketing. For loyalty programs, they have special meaning – through promotions, program managers can decide how and when to give customers incentives, which in turn allows them to enhance customer engagement.

Every day, marketers have to answer the question: how can we make our loyalty program more popular? Well-designed platforms allow them for flexibility in managing loyalty events and setting up new promotions to engage customers.

Loyalty experts often say “points are money.” This reminds us that loyalty programs are not just simple platforms for exchanging points. They are more like banks, but with points as the main form of currency.

Tiers in a loyalty program show members appreciation for their activity and simultaneously increases the effectiveness of the program by providing easy segmentation of customers, which allows brands to give benefits based on defined rules.

Loyal customers are not all the same. Some are just regular spenders, while others may be high spenders or even brand ambassadors. A loyalty program is a marketing tool that helps you not only determine the segments of your most valuable customers.

Generating and analyzing customer insights can help you keep customers coming back, lead them into spending more time at your brick-and-mortar stores (or your website), and convince them to reach for products with high- profit margins.

Loyalty programs are perfect tools to gain access to data about your customers. It unlocks the ability to provide personalized experiences.