In today's business world, competition is even tougher than ever before. Building customer loyalty is certainly one of the most important ways to gain a competitive edge. This can be achieved through a wide range of methods.

Find out how to turn your data protection measures into a business advantage that builds customer’s trust.

Find out how to develop smooth customer journeys across multiple channels to drive loyalty more effectively.

See our five tips on informing loyal customers about maximizing their rewards for engagement.

What are the other effective ways of loyalty program member recognition? Why are they beneficial? Find out now.

Happy spouse happy house is a familiar phrase, but what does it have in common with a workplace? It is well-known that, the happier employees are, the better they perform and stay motivated to deliver high-quality services to their customers.

When you are starting to think about a loyalty program in your organization, you need to be aware that they are no longer just tools to increase sales. Modern programs identify with customers, and allow them to develop their passions.

Loyalty programs - especially digitalized ones - are associated with young generations including generations X, Y (also known as Millennials), and Z. Older generations are groups that often might be overlooked.

One of the main parts of a loyalty program is usually allowing members to collect either points, stamps, or badges. There is a wide variety of options that are suitable for each company’s needs.