Loyalty, Gamification, and the Future: Jerome Patalud on the Loyalty Personality Quiz

What makes a loyalty program truly engaging? Jerome Patalud, Director of Globe Rewards at Globe Telecom, took our Loyalty Personality Quiz to share his thoughts on what works - and what doesn’t - in customer loyalty today.

Does he focus on brand values or rewards? What’s the biggest challenge loyalty programs face? And what strategy keeps him coming back?

Jerome talks about:

• Loyalty trends that will define the future
• His favorite engagement strategy as a customer
• The best kind of rewards—and why they shouldn’t try to change customer behavior

Watch the full video now to discover Jerome’s Loyalty Personality and hear his thoughts on the results!