Latest posts

The next edition of our weekly Loyalty Personality Quiz features Eric Favaloro – Director of Loyalty Accounts at Comarch.

Recently, Kia Abbott, Chief of Customer Value at Virgin Active Group, was a guest on the Blind Loyalty Challenge hosted by Amanda Cromhout. This platform challenges industry leaders to answer thought-provoking questions about customer loyalty on the spot without any prior preparation.

Want to know what your customers will buy next? Our guide to AI propensity modeling will help you predict and influence customer behavior to boost loyalty.

Ready to learn more about loyalty personalities? This week, our quiz will be taken by Joe Korabek – US Consumer Marketing Manager for Exxon Mobil.

What kind of loyal customer are you? This is the question we’re asking Joanna Witsch from Alshaya Group in the second episode of our Loyalty Personality Quiz 2.0.

Struggling with low-frequency purchases and few opportunities to interact with a client, automotive is one of the toughest industries to build customer loyalty in. Fortunately, there are some ways to get around these challenges.

We’re back with the 2nd season of our hit series, Loyalty Personality Quiz. This edition of our loyalty challenge will be kicked off by Sam Calcagno – Product Marketing Manager of Loyalty at Comarch.

Discover the importance of CLV prediction for business success. Learn how to calculate customer lifetime value and leverage AI for accurate forecasting.