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Before brands implement a loyalty program, they often grapple with two fundamental questions: “why set up a loyalty program?” and “how much financial value does it contribute?”. The answers are as diverse as the loyalty programs themselves.

It’s not enough to simply come up with a loyalty program idea, as many of your competitors also have one. If you want your clients to keep coming back for more, you need to give them quality. That means personalized incentives, inspired ideas, advanced benefits and experiential rewards.