How Automotive Brands Can Use Data to Drive Customer Engagement
Keeping customers engaged in the automotive industry presents a unique challenge. Unlike everyday products, cars and related services are purchased infrequently. When customers return unexpectedly due to a premature repair or part failure, it can erode their trust. Drivers often become skeptical of the repair quality or the reliability of the part manufacturer, leading to a loss of loyalty. For brands, OEMs, and dealerships, the goal is to build customer loyalty and meaningful engagement between these sporadic visits, ensuring that each interaction adds value.
