Emoloyalty and Tech: Shawn Benkert on the Loyalty Personality Quiz
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- 3 min reading

This week, we’re joined by Shawn Benkert, IT Manager of Loyalty Technology Support at JetBlue, for the Loyalty Personality Quiz. Shawn shares his thoughts on what makes loyalty programs work and what’s shaping the future of customer engagement.
Shawn talks about everything from the number of loyalty programs he uses to what matters most to him - rewards or brand values. He also opens up about his passion for emotional loyalty and how JetBlue’s family-friendly point pooling allows him to share rewards with his loved ones.
While Shawn is passionate about loyalty strategies, it’s clear that technology plays a huge role in his perspective.
Curious about his take on gamification and the future of loyalty programs? Want to know what kind of rewards engage him the most?
Watch the full video now to discover Shawn’s Loyalty Personality and hear his expert insights! 🎥👇