Discover Livelo's Latest Successes Revealed on Let’s Talk Loyalty

One of the latest Let’s Talk Loyalty Podcast episodes, hosted by Paula Thomas, features an insightful discussion with Daniel Pagano, Chief Marketing and Operations Officer at Livelo Brasil. This show is a must-listen for anyone interested in the evolution of loyalty programs and cutting-edge customer engagement strategies.

Livelo, Brazil’s largest loyalty program, and one of Comarch’s partners, boasts an impressive membership base of over 45 million, 400 partners, and one million rewards. Since their last appearance on the podcast in August 2021, Livelo has continued to push boundaries with its innovative offerings.

In this episode, Daniel Pagano dives into the reasons behind his admiration for Starbucks' loyalty program and shares Livelo’s remarkable successes over the past three years. He highlights new propositions designed to enhance member experiences and explains how Livelo utilizes personalization strategies to stay ahead in the competitive loyalty landscape.

One of the standout topics is Livelo's groundbreaking partnership with Amazon Brazil.

Right now, when you shop on Amazon, you have the option to pay using Livelo points, which are instantly converted into money. You can choose to pay the entire amount or partially pay with points. […] The acceptance has been phenomenal, with over one million transactions in the first month.

Additionally, Daniel proudly discusses Livelo's collaboration with Volkswagen on their Truckster Napp initiative, which earned a Bronze Lion at the Cannes Lions Awards.

Customer loyalty, when properly managed, brings benefits to the bottom line. So I think this fosters innovation and helps us tackle challenges ahead.

For an in-depth look at Livelo’s innovative approaches and future strategies, and to hear more about their impressive achievements, tune into this episode of Let’s Talk Loyalty!