What is the loyalty effect? Can it be measured? Some thought-provoking statistics about value modern loyalty management platforms bring to companies.

Customer lifecycle management done right can facilitate your loyalty program and boost your company’s profits. Learn which strategies can help you get there.

In today's business world, competition is even tougher than ever before. Building customer loyalty is certainly one of the most important ways to gain a competitive edge. This can be achieved through a wide range of methods.

Wrapping up the first season of our Loyalty Personality Quiz is Mateboho Malope – the Group Loyalty Executive at Vodacom. Curious to discover what kind of loyal customer she is?

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty.