Today’s customers expect supreme services and an easy way to achieve their goals.

Machine learning techniques enable marketers to go beyond traditional personalization methods by processing huge datasets and detecting patterns within customers’ behavior.

Large-scale loyalty platforms process millions of transactions originating from hundreds of locations while managing thousands of member accounts at any given moment.

The concept of personalizing marketing activities goes back to the 1990s. However, simply targeting an offer based on manually pre-defined segments or personalizing a message by using the recipient’s name is no longer enough to engage the desired audience.

According to a report by CyberSource (a Visa subsidiary), 90% out of 120 respondents that run complex loyalty programs experienced fraud in 2016.

The New Addition To Comarch Loyalty Management

At the base of Comarch’s ongoing development approach lays the conviction that these processes should encompass multiple aspects and besides focus on the technological perspective, it is vital that they also include the enhancements that come from market analysis.

One of the most characteristic aspects of modern reality is the omnipresent influence of technology on our everyday lives. That also includes our social relationships and communication, which is reflected by the extreme popularity of social media.

It would not be an exaggeration to say that we are living in the prime of loyalty programs. Research shows that in 2015, only in the US, there were 3.3 billion memberships in customer loyalty programs.