In simple words, a loyalty program is a structured reward program that optimizes customer retention and experience and maximizes the revenue of the company with each interaction. Over time, even the most exciting marketing initiative becomes obsolete as participants are desensitized to the offer. The good news is that you can predict it and react in the right way.

Loyalty experts often say “points are money.” This reminds us that loyalty programs are not just simple platforms for exchanging points. They are more like banks, but with points as the main form of currency.

In the second episode of our #loyaltyexpertsvoice video series, Piotr Kozłowski, VP of Consulting for Airline/Travel at Comarch, goes into great detail about loyalty identifiers.

Tiers in a loyalty program show members appreciation for their activity and simultaneously increases the effectiveness of the program by providing easy segmentation of customers, which allows brands to give benefits based on defined rules.

In the first episode of our #loyaltyexpertsvoice video series, Marcin Sobek, Director of Loyalty Strategic Consulting at Comarch, takes the virtual stage to discuss how companies can inform their members about program benefits

Loyal customers are not all the same. Some are just regular spenders, while others may be high spenders or even brand ambassadors. A loyalty program is a marketing tool that helps you not only determine the segments of your most valuable customers.

We’re continuing the conversation from our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, and providing in-depth answers to our audience's questions.

CLM Mobile App has been enhanced by the Mobile Payments functionality which allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump.

Generating and analyzing customer insights can help you keep customers coming back, lead them into spending more time at your brick-and-mortar stores (or your website), and convince them to reach for products with high- profit margins.