In this episode of the #loyaltyexpertsvoice series, we’ve got Christopher Sandstrom, Director of Marketing at Comarch North America, talking about building a strong #community of brand advocates using the so-called “4 Ls” (Locate, Listen, Leverage, Learn) model. Enjoy this 3-minute video and learn how you can make your customers feel heard and appreciated. Till the next time!

With the rise of the internet, smartphones and social media, people are able to express their opinions freely like never before. As these technologies have become a space to share ideas, people have begun to create digital communities centered around common interests. The same applies to brands and people who are interested in them.

DIAMETRICS®, our proprietary methodology for conducting an in-depth health check of one's loyalty program. Here are five things that make DIAMETRICS® different from any other solution out there.

Once you’ve decided to start a loyalty program, you need to decide how to set it up. Below, you will find a set of pragmatic insights from a number of loyalty projects that use Comarch Loyalty software. Use these best practices as a guide to build a program that works for you and for your customers.

Listen to the latest episode of Let's Talk Loyalty, where Alejandro Gonzalez Saul, CEO of Puntos Colombia, reveals details regarding the biggest loyalty program in South America.

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.

As loyalty programs grow in popularity and scale, so do fraudsters. As in other cases, the best defense against program exploits and fraud attempts is to be prepared.

In this week’s special episode of the #loyaltyexpertsvoice series, Robert Galiński, Business Solution Manager at Comarch, talks to a professional podcaster, customer loyalty expert, and our long-time collaborator – Paula Thomas - about building strong customer relationships and increasing brand awareness via loyalty programs.

A loyalty program is a marketing tool for creating repeat purchases and profitable cooperation for a brand and its customers. Benefits for a company are numerous: higher basket value, more referrals, uplift in purchases frequency and marketing costs saving to name just a few. On the other side of the loyalty equation, there are benefits the program brings to members. Only when both sides are balanced may a be successful.