In a recent Let’s Talk Loyalty episode hosted by Paula Thomas, Edward Pouthier, JetBlue’s Director of Loyalty Program and Experience, shared insights into JetBlue’s loyalty strategy and the recent evolution of their TrueBlue program.

Start creating tailored customer experiences with segmentation strategies for new & seasoned marketers. Learn how to engage your audience & boost conversions.

Check out the latest edition of our Loyalty Personality Quiz featuring Suryaveer Singh – Head of Loyalty CRM & Data at Emirates National Oil Company.

In a recent episode of Let’s Talk Loyalty, hosted by Paula Thomas, Comarch’s esteemed client, Alshaya Group, shared insights into their innovative approach to loyalty and connectivity.

Struggling with customer retention in banking? Learn how to build engaging loyalty programs for the financial sector. Go beyond mere transactions!

Paid loyalty programs are on the rise. Find out why customers love them, what their main benefits are, and how to create one that will work for your brand.

Loyalty Traditionalist or a Loyalty Novelty Seeker? Sara Al Rumaithi from ENOC discovers her Loyalty Personality Type in this week’s edition of our quiz.

Nurturing customer loyalty is like tending to a garden. Seeds need sunlight, water, and optimal conditions to flourish. Traditional marketing often showers gardens with indiscriminate attention. However, AI-powered open-time personalization is the expert gardener, precisely delivering life-giving nutrients when and where they're needed most.

What kind of loyal customers are the people responsible for building and enhancing loyalty programs? This week, we’ll navigate that with the help of Comarch’s own loyalty expert, Fares Zayoud.