Comarch Client, Puntos Colombia Featured on Let's Talk Loyalty Podcast: Highlighting Success in Coalition Loyalty Programs

Comarch is proud to share that Puntos Colombia, a leading loyalty program in Colombia and a role model for successful coalitions, and one of our esteemed clients, was recently featured on the Let's Talk Loyalty podcast (Spanish language episode #554).

During the interview, Mariana Botero, CEO of Puntos Colombia, discussed the program's impressive growth trajectory. Launched just six years ago, Puntos Colombia boasts over 7.3 million users who enjoy daily benefits from a network of 3,700 partner brands.

Here’s Mariana’s perspective on the key to Puntos’ success:

Many coalitions fail worldwide. I believe one of the keys to success for Puntos Colombia is that it's very symmetrical with the two partners of this coalition. In many cases, issues end up being very egotistical about who is the main one and who are the minorities. Here, it's a very, very interesting topic between the large issuer, which is the bank, and the large redeemer, which is the retailer, and how they come together to really provide a very interesting value proposition for the user.

Puntos was born like that and began to consolidate itself as a large program of those two market giants and grow more and more into a large coalition. Today, in the last two years, the number of allies that are part of the coalition has skyrocketed.

Mariana offered valuable insights on various aspects of coalition loyalty programs, including:

• Key strategies for leading a successful loyalty program.
• Ensuring value for all program partners.
• Metrics used to track program success and make data-driven decisions.
• How a strong organizational culture is a key ingredient in Puntos Colombia's achievements.

The discussion also highlighted the enduring value of successful coalition models. Puntos Colombia demonstrates how collaboration can create a program that benefits both users and partner businesses, fostering long-term growth and engagement.

This episode of Let's Talk Loyalty in Spanish is a valuable resource for anyone interested in learning more about building and managing successful coalition loyalty programs.

Listen to the full interview here: