Artificial Intelligence & Machine Learning

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters. 

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.

The entire business environment has already suffered greatly from the economic crisis caused by the COVID-19 pandemic. Unfortunately, there is no end in sight to when things will get back to normal – if ever.

Today’s customers expect supreme services and an easy way to achieve their goals.

Machine learning techniques enable marketers to go beyond traditional personalization methods by processing huge datasets and detecting patterns within customers’ behavior.

Large-scale loyalty platforms process millions of transactions originating from hundreds of locations while managing thousands of member accounts at any given moment.