Put Your Customer Loyalty into the Next Gear
Don’t get stuck in neutral.
Shift into high gear with a loyalty platform built for the automotive industry
Don’t get stuck in neutral.
Shift into high gear with a loyalty platform built for the automotive industry
Traditional loyalty programs often struggle with limited brand-customer interaction, overemphasis on dealer experiences, and a lack of in-depth customer data. This disconnect hinders their effectiveness. Comarch Loyalty Marketing Platform ushers in a new era of customer loyalty in the automotive industry.
Our platform leverages a powerful combination of scalability, multi-tenancy, and AI-driven personalization to bridge the gap between brands and their customers. With Comarch, you can finally gain valuable customer insights, personalize loyalty experiences, and build stronger, brand-driven relationships that keep your customers coming back for more.
of used vehicle owners buying new vehicles stay with their brands
of new car buyers are undecided about their next brand
customers believe that brand loyalty would increase if companies encouraged and implemented better strategies
At Comarch, we're already using AI to deliver revolutionary automotive loyalty programs. Our platform goes beyond traditional loyalty models, hyper-personalizing rewards and communications based on individual driver preferences and behavior. With Comarch Loyalty Marketing, you can prevent fraudulent activity, thanks to AI-powered detection tools, ensuring the integrity of your program.
Moreover, you get to meet MAIA, your intelligent AI assistant built into the Comarch Loyalty Marketing platform. MAIA simplifies program management, automates tasks, and provides data-driven insights to optimize your loyalty strategy.
This powerful combination of AI features empowers you to deliver a more engaging, secure, and data-driven loyalty experience for your drivers.
Forget generic promotions! Our Promotion Engine leverages AI to personalize loyalty rewards and guide drivers toward their next purchase decision.
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“2023 Market Guide for CSP Revenue Management and Monetization Solutions”
Fuel your automotive loyalty program with seamless connectivity
CLM integrates seamlessly with your existing automotive ecosystem, including dealer management systems (DMS), customer relationship management (CRM) platforms, and mobile apps. This ensures a smooth experience for both you and your drivers.
of industry experience
offices in over 33 countries
processed loyalty transactions
members of loyalty programs
We have built a truly trustful relationship with Comarch and I am pleased to see all local BP branches satisfied with this relationship. The work we have done together has fully satisfied our expectations and by this I mean on a global and local level. Comarch’s specialists have huge experience and are always full of innovative ideas on how to make the program even better and more attractive.
The goal was to create an inclusive ecosystem that would help the client save and benefit in every aspect of day to day life. With assistance from Comarch the Enoc loyalty team was able to create a convenient loyalty programme of collaborating partners all across the middle east rewarding every customer for their refueling or shopping experience. The Yes app is accessible and easy to navigate towards exciting and instant rewards.
With Comarch Loyalty Management we are using a tool that, based on one IT platform, allows each country to adapt the program SMILE & DRIVE to its market specific needs. Using the same scope of functionalities, program rules and parameters can be adapted in such a way that in each country specific points’ rules and promotions can be put in place.Comarch Loyalty Marketing Platform prioritizes security, safeguarding your valuable customer data and fostering trust in your brand – every mile of the way.
Leveraging industry-leading security protocols, we hold relevant certifications and conduct regular penetration testing to ensure the safety of data. Features like multi-factor authentication offer an extra layer of protection for your program and customers.
Our platform utilizes advanced AI and Machine Learning algorithms to identify anomalies in customer behavior specific to the automotive industry. This includes detecting suspicious parts purchases, service requests, or redemption activity. Take swift action and prevent fraudulent activities before they impact your business.
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| Mariusz Kolasa Loyalty Consulting Director |
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