Customer Loyalty Platform for the Automotive Industry

Leave the Competition in the Dust: Build a Winning Loyalty Strategy

Traditional loyalty programs often struggle with limited brand-customer interaction, overemphasis on dealer experiences, and a lack of in-depth customer data. This disconnect hinders their effectiveness. Comarch Loyalty Marketing Platform ushers in a new era of customer loyalty in the automotive industry.

Our platform leverages a powerful combination of scalability, multi-tenancy, and AI-driven personalization to bridge the gap between brands and their customers. With Comarch, you can finally gain valuable customer insights, personalize loyalty experiences, and build stronger, brand-driven relationships that keep your customers coming back for more.

Break Free from Loyalty Roadblocks

Lack of In-Depth Customer Data

CLM’s AI gathers and analyzes customer data for personalized engagement and program optimization.

Limited Interaction with End Customer

CLM fosters direct customer engagement through omnichannel communication, building stronger relationships.

Interaction Restricted to Dealership Visits

Our solution rewards customer behavior, extending beyond traditional dealership interactions.

Legacy Systems Harmonization

Comarch Loyalty Marketing offers seamless integration with existing dealership management systems, eliminating data silos and creating a unified customer experience.

Lack of Middle Layer for Customer Journey Orchestration

Our platform acts as a central hub, orchestrating personalized interactions and delivering a smooth customer journey across all touchpoints.

Low-Frequency Interaction Leading to Lost Relationships

Comarch’s solution enables multi-channel engagement, fostering deeper customer relationships and program participation.

Location-Based Services

Promote your partners, monetize customer data, and scale up your loyalty program.

Harmonization

Unified customer journey among a number of connected services.

Gamification Elements

Include badges, points, and contests to enhance engagement and participation.

Family Accounts and Shared Points

Especially valuable for low-frequency interactions, this feature allows family members to pool loyalty points for easier rewards on vehicle purchases, services, and accessories.

Omnichannel Integration

Connect your loyalty programs with various customer touchpoints, including online (Android Automotive OS) and offline (Dealerships point) channels.

All-in-One Platform

Comarch Loyalty Marketing is a unified solution enabling different marketing departments to efficiently run both local and global campaigns.

Drive Loyalty into Hyperdrive with AI

At Comarch, we're already using AI to deliver revolutionary automotive loyalty programs. Our platform goes beyond traditional loyalty models, hyper-personalizing rewards and communications based on individual driver preferences and behavior. With Comarch Loyalty Marketing, you can prevent fraudulent activity, thanks to AI-powered detection tools, ensuring the integrity of your program.

Moreover, you get to meet MAIA (My Artificial Intelligence Assistant), your intelligent AI assistant built into the Comarch Loyalty Marketing platform. MAIA simplifies program management, automates tasks, and provides data-driven insights to optimize your loyalty strategy.

This powerful combination of AI features empowers you to deliver a more engaging, secure, and data-driven loyalty experience for your drivers.

AI-powered loyalty platform for Automotive Industry

Hyper-Personalized Automotive Loyalty Program

Create Hyper-Personalized
Promotions & Offers

Comarch Loyalty Marketing Platform empowers you to ditch the one-size-fits-all approach and deliver hyper-personalized promotions that resonate with each customer's unique needs and preferences.
Design custom promotions based on virtually any relevant automotive activity, from frequent service visits and parts purchases to test drives and car loan inquiries. Utilize pre-built templates for common automotive rewards and leverage AI recommendations to tailor offers that truly resonate with each driver.

Multi-Tiered Rewards Program for Automotive

Fuel Customer Loyalty with a Multi-Tiered Rewards Program

Forget generic promotions! Our Promotion Engine leverages AI to personalize loyalty rewards and guide drivers toward their next purchase decision.

Design a multi-tiered program that incentivizes desired behaviors. Reward frequent service visits, online reviews, or app downloads with points, discounts, coupons, or even product giveaways - all based on customer data and AI recommendations.
No need for loyalty program expertise! Comarch Loyalty Marketing Platform provides pre-built templates and AI-powered suggestions to ensure your rewards program resonates with each individual driver.

Zero & First-Party Data in Automotive Sector

Collect and Utilize
Zero & First-Party Data

Go beyond demographics and tap into a wealth of actionable customer behavior data. CLM facilitates easy collection of customer preferences, interests, and driving habits directly through program enrollment forms, surveys, and interactive features within the loyalty app. Learn what kind of vehicles they're interested in, their preferred service options, or even their dream road trip destinations.
Our platform integrates seamlessly with existing systems to capture information from website visits, service center interactions, and purchase history. Understand how often they visit your dealerships, what parts and services they're interested in, and identify potential upsell opportunities.

With the power to...

Foster direct brand engagement through personalized communication channels and AI-powered recommendations
Design loyalty programs that reward customer behavior beyond the dealership visit, rewarding service visits, app usage, and brand advocacy
Leverage zero and first-party data collection methods to gain deep insights into driving habits, preferences, and service needs
Move beyond transactional programs with a multi-tiered structure

Provide clear and accessible views of points progress, rewards availability, and personalized recommendations within the loyalty app, keeping drivers engaged
Launch and manage loyalty programs across different regions and dealerships
Benefit from pre-built templates and AI-powered program suggestions

Effortless In-House & Third-Party Integration

Fuel your automotive loyalty program with seamless connectivity

CLM integrates seamlessly with your existing automotive ecosystem, including dealer management systems (DMS), customer relationship management (CRM) platforms, and mobile apps. This ensures a smooth experience for both you and your drivers.

Leverage pre-configured integrations for a personalized program launch
Connect with a wide range of industry-leading automotive technology providers
Our team of experts can develop custom API integrations to perfectly match your specific needs.

Loyalty Platform Integrations

We have built a truly trustful relationship with Comarch and I am pleased to see all local BP branches satisfied with this relationship. The work we have done together has fully satisfied our expectations and by this I mean on a global and local level. Comarch’s specialists have huge experience and are always full of innovative ideas on how to make the program even better and more attractive.
Oliver Martinet
Marketing Director at BP Europe
The goal was to create an inclusive ecosystem that would help the client save and benefit in every aspect of day to day life. With assistance from Comarch the Enoc loyalty team was able to create a convenient loyalty programme of collaborating partners all across the middle east rewarding every customer for their refueling or shopping experience. The Yes app is accessible and easy to navigate towards exciting and instant rewards.
Suryaveer Singh
Head of Loyalty, Enoc
With Comarch Loyalty Management we are using a tool that, based on one IT platform, allows each country to adapt the program SMILE & DRIVE to its market specific needs. Using the same scope of functionalities, program rules and parameters can be adapted in such a way that in each country specific points’ rules and promotions can be put in place.
OLIVER GÖPFERT
Project Manager at OMV

DISCOVER MORE SUCCESS STORIES

Built For the Road Ahead:
Protect Your Data with CLM

Comarch Loyalty Marketing Platform prioritizes security, safeguarding your valuable customer data and fostering trust in your brand – every mile of the way.

Data Protection

Leveraging industry-leading security protocols, we hold relevant certifications and conduct regular penetration testing to ensure the safety of data. Features like multi-factor authentication offer an extra layer of protection for your program and customers.

AI-Powered Fraud Prevention

Our platform utilizes advanced AI and Machine Learning algorithms to identify anomalies in customer behavior specific to the automotive industry. This includes detecting suspicious parts purchases, service requests, or redemption activity. Take swift action and prevent fraudulent activities before they impact your business.

Certificates

Frequently Asked Questions

What Drives Customer Loyalty in the Automotive Sector?
Automotive loyalty revolves around positive ownership experiences. Factors like reliability, safety, brand reputation, engaging service departments, and personalized after-sales offers all contribute to customer loyalty.
How to Build Customer Loyalty in the Automotive Industry?
Building loyalty in the automotive sector requires a focus on customer satisfaction throughout the ownership journey. This means offering reliable vehicles, excellent service experiences (including convenience and fair pricing), and personalized communication that caters to individual needs and preferences.
How to Measure Customer Loyalty in the Automotive Industry?
Key metrics for measuring automotive loyalty include customer repurchase rate, service department retention rate, customer satisfaction surveys, and brand advocacy (positive word-of-mouth recommendations). Tracking these metrics helps identify areas for improvement and gauge the effectiveness of loyalty programs.
How Can AI Help Improve Automotive Loyalty Programs?
AI can personalize rewards based on driving habits and maintenance needs, predict potential service issues, and offer proactive customer support. Additionally, AI can analyze customer data to identify churn risks and optimize loyalty programs for maximum engagement.

Loyalty for Automotive Industry

Customer Loyalty Platform for the Automotive Industry

Put Your Customer Loyalty into the Next Gear

Leave the Competition in the Dust: Build a Winning Loyalty Strategy

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