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Sales Data Exchange - Trends & Innovations

Did you know that high-performing sales teams are 10.5 times more likely to experience a major positive impact on forecast accuracy when using intelligent capabilities such as measurement tools?*


Traditional doesn’t have to mean outdated. When it comes to sales, combining the traditional channel with modern business measurement tools is as progressive as it is profitable.

For those producers whose aim is to reach a large number of retail stores and develop the distribution of their products, targeting for purchases by distributors is simply not enough. However, thanks to advanced IT systems that support comprehensive data reporting and allow the implementation of sell-out strategy, producers get a chance to positively influence the major fields of their business. Our new white paper covers all of these areas.

* “State of Sales” research report, 3rd edition, 2020.


Based on the reporting of purchases by retail outlets or HoReCa outlets, producers are able to develop a sales strategy for entire geographical areas. This applies not only to the sales force structure, but also to the areas of operation of the distributors or their number.

(Quote from the white paper)

Answering the following questions

  • How have new technologies transformed data reporting in the last 15 years?
  • What are the measurable benefits of targeting distributors for selling goods to outlets?
  • What are the 5 key areas that are affected by sell-out strategy?
  • How can you use this influence to gain profit with Comarch Online Distribution platform?
  • Does it really improve your management in all fields of operation?

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