Red Bull will use Comarch SFA

Comarch and Red Bull have signed an agreement for the implementation and maintenance of the sophisticated business platforms Comarch SFA Online Sales Support and Comarch SFA Online Distribution. This high-quality integrated system will provide regular inventory reports and current data regarding retail data gathered from the network of Red Bull’s distributors.

- For some time now we have been looking for tools which can give us a real competitive advantage, ones that will give us solid, reliable business data so we can increase the effectiveness, and efficiency, of Red Bull and our partners. Choosing a solution that guarantees reliable information on resale distributors and about current inventory reports was preceded by a thorough analysis of our needs coupled with the technical possibilities of the market. We envisage that Comarch's solutions will increase the output of Red Bull and our partners – says Wojciech Kosmalewski, Sales Director at Red Bull.

- Cooperating with Red Bull for the implementation of Comarch SFA Online Sales Support and Comarch SFA  Online  Distribution is a continuation of a healthy business relationship that began with the exchange of documents within retail chains (Comarch EDI). Thanks to Comarch's huge experience in undertaking projects concerning communication and reporting from traditional sales channels, we are able to provide Red Bull with the desired business results, while at the same time upholding international standards of quality and data security - says Bartłomiej Szuper, Director of Consulting Comarch.

Comarch SFA Online Distribution and Comarch SFA Online Sales Support are both integrated platforms that provide communication and reporting data to companies cooperating with networks of external distributors. Data reporting, including inventory reports and resales figures are amassed automatically. Sales managers can access reports via a dedicated website and the systems can be parameterized and configured for particular projects if necessary.

Red Bull Spółka z o.o. is part of the Austrian energy drinks giant. Its headquaters is located in Fuschl am See, close to Salzburg in Austria. Every year, in over 160 countries, ca. 4 billion cans of Red Bull are sold. In Poland, Red Bull is the unquestioned energy drinks market leader.

Comarch SFA is a sophisticated sales support platform for retail organizations. One of its modules is Online Distribution – a system which allows companies cooperating with external distributor networks to generate daily business data, such as resales figures and current inventory reports. Another module is Online Sales Support – a communication and reporting solution which provides access for producers and distributors to analysis and reports gathered from exchanged business data. The platform has been operating since 2000, customers who have chosen Comarch SFA in the past include: Agros Nova, IDS Group, Mieszko, Wawel and many others.

To learn more, feel free to contact us.