Implementation of Comarch SFA in Diageo Italy

Comarch and Diageo Italy signed an agreement for the purchase, implementation and maintenance of Comarch SFA Sales Force Mobile Apps, a support system for mobile sales representatives. Diageo is a global leader in high quality liquors that has in its portfolio a number of renowned brands such as Smirnoff, Johnnie Walker, Baileys and Bulleit.

The system will be implemented in both the On Trade or HoReCa channel (bars restaurants, clubs), as well as the Reserved channel, that is a channel that services exclusive liquor brands. Choice of Comarch was dictated by good experiences with the existing cooperation. The SFA system offered by Comarch is already used by Diageo in 9 countries, namely Poland, Denmark, Sweden, Norway, Switzerland, Austria, Germany, Italy and Russia. In total, almost 600 Diageo users use the Comarch SFA.

- Collaboration with Diageo already started over four years ago. The success of this cooperation is based on one hand on unifying functionality implemented in individual countries, but also on the possibilities of customization and adaptation of individual application modules to the requirements and needs of the market - says Jakub Frankiewicz, Consulting and Project Manager at Comarch.

Comarch SFA is a comprehensive sales support platform for commercial organizations that has been operating since 2000. One of the modules of the Comarch SFA is Mobile Sales Force Apps - a professional system of the Sales Force Automation class for support of mobile field employees. Polish and international companies have been using it for years in sectors such as FMCG, pharmaceutical, construction, cosmetics, industrial, manufacturing, and distribution, in which companies such as Colgate-Palmolive, Agros Nova, Wawel, Navo, Barlinek and many others may be mentioned.

Comarch specializes in the design, implementation and integration of advanced information systems, development tools, utilities and network infrastructures. The company is distinguished by a comprehensive range of products for the telecommunications, financial services, insurance, large businesses, government and small and medium-sized enterprises.

Diageo is a global leader in high-quality alcoholic beverages that has in its portfolio a number of renowned brands such as Smirnoff, Johnnie Walker, Baileys and Bulleit.
Diageo is a global company that operates on more than 180 markets worldwide. The company is listed on the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). More information about Diageo on Diageo.com.