Comarch Sales Force at Philips | Case Study ⚐ Comarch

About Philips

Philips is a Dutch company with an international reach, employing around 80 000 people in over 100 countries. The company is a leading supplier of medical technologies. Its mission is to improve health through comprehensive patient care, ranging from facilitating healthy lifestyles, prevention, diagnosis, treatment and home care. Philips uses advanced technologies, clinical analysis and the experience of its partners to provide integrated solutions for the healthcare sector.

Challenges

Philips used a corporate SFA solution that was highly integrated with and dependent on their ERP system. The solution had its limitations, which led to its being pushed out of the IT architecture while consolidating an ERP instance, opening up the possibility to implement a tool that would keep up with the market situation and the needs of Philips’ sales and marketing department.

Solution

The implementation of the Comarch Mobile Sales Force App mobile solution in Philips was carried out in stages. The first market that implemented the solution was Poland. The company chose Comarch Mobile Sales Force App on Android tablet devices. Among the most important system functionalities used by Philips sales representatives are reporting information on the availability and distribution of the company’s products and the implementation of marketing campaigns in individual stores. Data are collected by dedicated and configurable questionnaires available in the application. Reporting of the results is available from the back-office application and the web portal, where analysts, sales and marketing staff have ongoing insight into the implementation of marketing plans and the ability to report the level of distribution of their products.

The success of this solution in Poland made Philips decide to implement it in countries of South Eastern Europe (SEE), including Romania, Bulgaria, Croatia, Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Kosovo, Moldova and Slovenia. At the same time, it is worth noting that this is not a separate implementation, but an extension of the system operating in Poland, to include other countries and functions, thanks to which Philips is able to report and manage the system jointly from one place, while the functional development and updating of the application to the latest versions are done simultaneously both in Poland and in the above-mentioned countries.

The solution allows efficient management of sales departments in Poland and SEE countries. The company constantly:

Monitors the key parameters of its sales representatives’ work

Sets goals and tasks for them

Analyzes market data

More About The Implemented Product

Comarch Mobile Sales Force

A technologically advanced SFA application for mobile sales representatives. Streamline and automate your key business processes to drive better results.

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Remarks from Philips

The Comarch SFA Mobile Sales Force App solution allows simple and effective management of the availability of our products in all sales channels. Moreover, thanks to its functionalities and the possibility of dealing with many issues online, it has also contributed to the optimization of working time of our sales representatives, which translates into a reduction in the number of direct visits to our partners. Thanks to this, we can better understand the needs of our end-users and adapt our offers to them."