WHITE PAPER:
Injecting OSS/BSS with Big Data Yields Big Dividends for Operators Through Customer Loyalty

As operators try to stem the falling tide of user ARPU, to shore up what is a crucial key performance indicator (KPI) for them, they do have one major advantage: the “gold mine” of customer data—big data—which, if well-mined, can lead them to a more profitable tomorrow. In fact, one of the main things keeping operators competitive in today’s communications game is that they have a far closer relationship with, and far better knowledge of, their subscribers than Google, Facebook, Twitter, and the other web and social networking behemoths. Using big data to develop customer profiles can help operators automate and personalize their offerings to maximize revenue. Download our white paper and find out how to utilize Big Data in your OSS/BSS.

This research was commissioned by Comarch from Frost & Sullivan.

white paper, Big Data yields big dividends

By downloading and reading this white paper about injecting OSS/BSS with Big Data you will learn:

  • How CSPs can use Big Data to build customer profiles and maximize revenues
  • Why it is crucial to integrate the Loyalty Management System with the rest of a telecom operator’s IT best practices in Big Data and
  • Loyalty Management – based on case studies of a global operator based in Europe and Canadian Rogers Communications
  • How social network analysis (SNA) can help CSPs enhance the effectiveness of their loyalty programs
  • What are the must-haves in a loyalty program for a telecom operator

Download the White Paper for free

Fill in the form below

Based on this consent your personal data will be processed by companies of the Comarch Group to send you a newsletter. You can withdraw your consent at any time, but remember that this will not affect the lawfulness of data processing based on the consent before its withdrawal. Your consent is being requested under the personal data protection regulations and electronic communications law.. By giving this consent, you agree to receive – via the email– unsolicited commercial and direct marketing communications contained in our newsletter. Learn more about the processing of personal data by the Comarch Group companies.
Your consent is being requested under the provisions of electronic communication law to allow our representatives to contact you by an email message. You can withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of previously undertaken contacts. In this case your personal data will be processed by companies of the Comarch Group based on their legitimate interests. Learn more about the processing of personal data by the Comarch Group companies.

You can withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of previously undertaken contacts and data processing carried out on the basis of consent before its withdrawal. By submitting this form, you give us access to your personal data. Read about: The processing of your data by companies of the Comarch Group and your rights as the data subject.