Emerging technologies and rapidly changing customer expectations have radically altered the telecommunications landscape in recent years, and are set to continue to do so. To survive in this constantly evolving and competitive environment, telcos need to look to the example of players from outside the traditional telecommunications domain (such as Spotify, Netflix and Uber), and focus on bringing rapid gains by adopting a simple, fully digitized and personalized approach to customer interaction.Given the diverse nature of networks and the different customers and services they were designed to handle, this means a level of transformation that can only be achieved by embracing standardization.
This is the subject of the first episode of Comarch’s new “Telco Excellence at New Heights” campaign, which consists of a video and white paper to set you on the right track to successful transformation with a globally trusted partner.