Comarch Loyalty Management Implemented at OMV
After having introduced the OMV SMILE & DRIVE loyalty system in the Czech Republic at the end of 2010, OMV – an integrated, international oil and gas company – has also provided its sites in Slovakia with the loyalty program since the end of 2011. OMV SMILE & DRIVE is based on the Loyalty Management platform of Comarch, a CRM solution focused on customer loyalty which presents comprehensive information and functions for optimally managing the loyalty program.