Comarch ranks among the top in the Top Marka 2024 ranking in the "Software Producers" category

Comarch has once again secured a high 5th place in the "Software Producers" category of the Top Marka ranking. This list, prepared by Press magazine and the Institute of Media Monitoring, evaluates the public image of major brands in the Polish market based on data from press outlets, online portals, and social media. The ranking is led by Google.

The Top Marka study is an extensive analysis of Polish brands' media presence. This year, over 1.4 million press articles, 11.9 million online publications, and 18.2 million social media posts (from Facebook, Instagram, X, and YouTube) published between July 1, 2023, and June 30, 2024, were analyzed. The ranking is a valued tool for assessing the dynamics of communication and image-building efforts within industries.

This year’s study highlighted the thematic diversity of Comarch’s publications, with a strong focus on activity in social media. The Top Marka ranking relies on "impact" and "sentiment index" metrics, which measure both the reach and quality of coverage, providing an objective assessment of brands' media presence. The results are published in a special edition of Press magazine.

For more information about the ranking, visit: https://topmarka.eu/